I build successful products by understanding users and uniting teams

Where I Started

My background is in engineering, and I’ve always been curious about why some products succeed while others fail. That curiosity pulled me into design. I started by building websites, co-founded a design studio, and later moved into roles with startups and global teams.

What I Do Now

Today, I specialize in B2B, SaaS, and enterprise platforms. I help teams build products that reduce friction, align functions, and deliver outcomes. My work spans fintech, cloud security, logistics, and e-commerce.

My Principles

  • Ask the right questions and solve the right problems

  • Keep things simple

  • Outcomes matter more than opinions

  • Stay curious and keep learning

What I’m Looking For

I’m focused on Lead or Staff Product Designer roles within B2B, SaaS, and enterprise teams. I work where design drives clarity, reduces friction, and helps people do their best work. Not just for users, but for the teams building the product. Whether it’s building something new, scaling what works, or fixing what’s broken, my focus is always on making things useful, usable, and built to last.

Beyond my work

I firmly believe that the best way to grow is to help others grow. This belief drives my passion for giving back to the design community. I actively mentored over 50 aspiring designers on ADPList, helping them navigate their careers and build their skills. I also create educational content on YouTube, where I share my knowledge with a growing community of over 7,000 subscribers.

Let’s connect

I'm open to discussing new opportunities or talking about all things design. You can connect with me on LinkedIn.